Audience Profiling

I looked at 3 films that i thought were quite similar to mine and looked at their audience profiling using the Pearl & Dean website. I did the research so that i can make my film specific and suitable for our target audience.




Parent Trap - Its target audience were families. Their focus was 15-24, both to male and female. Their cultural audience was 25+ ABC1.



Twins - There target audience were families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.



Somers Town - Its audience was families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.



I found these three films were most similar to the opening film in which we are producing, leaving me with a good generalised understanding on the target audience we should aim at. Suprisingly all films came under the same target audiences, giving us a well supported structural understanding on the audience we should target in our opening two minutes.