I looked at 3 films that i thought were quite similar to mine and looked at their audience profiling using the Pearl & Dean website. I did the research so that i can make my film specific and suitable for our target audience.
Parent Trap - Its target audience were families. Their focus was 15-24, both to male and female. Their cultural audience was 25+ ABC1.
Twins - There target audience were families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.
Somers Town - Its audience was families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.
I found these three films were most similar to the opening film in which we are producing, leaving me with a good generalised understanding on the target audience we should aim at. Suprisingly all films came under the same target audiences, giving us a well supported structural understanding on the audience we should target in our opening two minutes.
Tuesday 23 February 2010
Monday 15 February 2010
Institution research
The UK Film Council (UKFC) was set up in 2000 by the Labour Government as a non-departmental public body to develop and promote the film industry in the UK. It is constituted as a private company limited by guarantee governed by a board of 15 directors and is funded through sources including the National Lottery.
It has 3 types of funding schemes. Development Funding, which has £12 million to invest over 3 years , with a £25000 maximum award. The New Cinema Fund supports emerging talent and established filmmakers working outside the mainstream, focusing on the most innovative writing and the most gifted directors. The fund has £15 million of Lottery money to invest over three years and funds eight to ten feature films each year.The Premiere Fund invests £8 million of Lottery funding per year into mainstream, commercially-driven films encouraging the involvement of British creative talent in a range of films that can attract audiences the world over.
Another british based institution is 'Working Title'. This is A british film maker, but is funded by American's. Therefore doesn't count as British as it doesn't have British funding. But nevertheless, the majority of the filming Working Title does is in the UK, with British actors.
It has 3 types of funding schemes. Development Funding, which has £12 million to invest over 3 years , with a £25000 maximum award. The New Cinema Fund supports emerging talent and established filmmakers working outside the mainstream, focusing on the most innovative writing and the most gifted directors. The fund has £15 million of Lottery money to invest over three years and funds eight to ten feature films each year.The Premiere Fund invests £8 million of Lottery funding per year into mainstream, commercially-driven films encouraging the involvement of British creative talent in a range of films that can attract audiences the world over.
Another british based institution is 'Working Title'. This is A british film maker, but is funded by American's. Therefore doesn't count as British as it doesn't have British funding. But nevertheless, the majority of the filming Working Title does is in the UK, with British actors.
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