Monday, 15 March 2010

OCR Media Studies G322 - Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)


Aspects that must be considered:- (9 distinct frames, screengrabbed, anatate, typical opening sequence?



Title of the film:

Brother 2 Another



Setting/Location:

Lower Ashtead Parade,

Ashtead Railway Alley,

Skinners Lane



Costumes and Props:

Ipod Classic & Headphones

Blue Sleeping Bag

Scruffy Clothing (Deprived brother and friend)

-Hoody and Track suit bottoms

Upper class clothing (Wealthy brother)

-New Trainers, New Jeans, Smart Coat, Polo Shirt, Wallet, Keys.



Camerawork and Editing:

Hand held, Adobe Premiere, Contrasts of lives.



Title font and style:

Times New Roman, glowing white, 2 = red.



Story and how the opening sets it up:

Contrasts of lives, poor steals from rich, Brothers split at birth.

nice lifestyle, rough lifestyle.



Genre and how the opening suggests it:

Music - urban

Stealing - grimey

Sleeping rough - homeless

Nice house - Blatent contrast



How characters are introduced:

How they live their lives,

Wealthy boy, comfy house gets up and goes out, dressed casually smart.

Deprived boys, under a railway crossing/alley way.



Special Effects:

No special effects.

Budget - Nothing

Editing - Time Management

We are currently editing the opening 2 minutes of our film on Adobe Premiere 8, unfortunately the computers we are working on them, are fairly old, consequently finding it hard to process the program, so progress is slow but steady!
At first we were worried we wouldn't have enough footage, although once all the filming had uploaded we had 5 minutes extra. This was a relief in that we didn't have to go and film anymore, although a sigh of the long process of cutting back.

After a lot of hard work editing we have finely cut down the film, trimming bits, now having DEAD ON 2 minutes, such a relief. Although having to ensure we didn't go over 2 minutes, we had to cut some shots out, leaving us with a slightly altered opening two minutes to our original film treatment. We are all very happy with our film at the moment, and believe that it is easily understandable and still follows the guideline of our film treatment sufficiently.

Filming

We went out filming today not really knowing what to expect, so we thought we would play things safe and generally film as much as possible, worrying we wouldn't have enough. 9am - 5pm


First obstacle - Lots of moving, parked cars. We overcame this obstacle by waiting around for temporarily parked cars to move, although generally taking the risk that we wouldn't have to re film certain bits, we made sure that whenever possible we didnt get any vehicles or pedestrians in the shots.



Second obstacle - In our storyline the deprived brother steals a chocolate from a newsagent, we weren't necessarily sure on wether the shop owner would let us film in her shop, although after a bit of persuasion she let us film, whilst there were no customers.



Third obstacle - Typically there was a recording error whilst filming in the newsagent, unfortunately we only realised this when we had got back to my house, luckily just up the road, after the embaressment we came back to the shop to re-film, luckily everything ran smoothly second time round.



Fourth obstacle - The video camera we were using ran out of battery, stopped by Daves house to warm up and let the camera charge.



Final obstacle - The change in weather, luckily the sleet came gradually and slowly, fortunately not effecting any of our shots paticularly. Although it was freezing cold and became hard to focus, although we all managed to survive.





We came across five obstacles all together, however i think we coped well and thought logically, allowing us to move on and carry on filming consitently.

Friday, 5 March 2010

Evaluation - Changes made from our original plan

When we filmed we aimed to stick to our original story board as much as possible, also we filmed a extra few scenes to have if possible incase our filiming didn't last two minutes. However once we uploaded our final

Current Progress

We are making steady progress as our editing of our beginning two minutes for our film is near completion, soon i will be able to make a personal evaluation of the work we have achieved. We attempted to resemble our storyline as much as possible in our opening two minutes and follow the storyline as closely as we could, however because of time lengths requirements this wasn't always possible. Two ensure our video was 2 minutes longs some shots had to be cut out, consequently slightly altering the main outcome of two minute clip.

Tuesday, 23 February 2010

Audience Profiling

I looked at 3 films that i thought were quite similar to mine and looked at their audience profiling using the Pearl & Dean website. I did the research so that i can make my film specific and suitable for our target audience.




Parent Trap - Its target audience were families. Their focus was 15-24, both to male and female. Their cultural audience was 25+ ABC1.



Twins - There target audience were families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.



Somers Town - Its audience was families. Their focus was 15-24 year old, both male and female. Their cultural audience was 25+ ABC1.



I found these three films were most similar to the opening film in which we are producing, leaving me with a good generalised understanding on the target audience we should aim at. Suprisingly all films came under the same target audiences, giving us a well supported structural understanding on the audience we should target in our opening two minutes.

Monday, 15 February 2010

Institution research

The UK Film Council (UKFC) was set up in 2000 by the Labour Government as a non-departmental public body to develop and promote the film industry in the UK. It is constituted as a private company limited by guarantee governed by a board of 15 directors and is funded through sources including the National Lottery.
It has 3 types of funding schemes. Development Funding, which has £12 million to invest over 3 years , with a £25000 maximum award. The New Cinema Fund supports emerging talent and established filmmakers working outside the mainstream, focusing on the most innovative writing and the most gifted directors. The fund has £15 million of Lottery money to invest over three years and funds eight to ten feature films each year.The Premiere Fund invests £8 million of Lottery funding per year into mainstream, commercially-driven films encouraging the involvement of British creative talent in a range of films that can attract audiences the world over.


Another british based institution is 'Working Title'. This is A british film maker, but is funded by American's. Therefore doesn't count as British as it doesn't have British funding. But nevertheless, the majority of the filming Working Title does is in the UK, with British actors.