Audience profile

I believe the typical audience member for our media product would be anyone inbetween the age of 15-24 who likes getting involved with deep storylines which relate to an urban reality of a the diversity between lifestyles of teenagers.




This is Toby, he is 18 and is into graffiti art and bmxing he is most likely to shop at unique outlets such as 'Mash Clothing' in London, who support the youth of today and sell urban styled clothing brands, keeping up with what's new and fresh on the street. Toby is most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks are exactly what Toby lives for. Toby's favourite sort of TV programmes are going to be orientated around music such as; MTV and TMF channels, although he is likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'.



From this i am able to understand tobys likes and use them positively to help our film stand out to him. As Toby is keen on Music we could involve him and his social group with soundtracks to our film as did 'Adulthood' using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.



The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.

AS Course Reflection

Digital Technology - we first started off by learning how to use all the recording equipment. Our group filmed a short conversation in which we got used to using different camera shots angles and movements. We then used the computers to transfer the footage from tape onto adobe in order to start the editing stage. Adobe premiere elements is the programme used in order to edit out video clips. We were able to add sound tracks to the clips using a free music website which is non-copyright. For our final piece of coursework we followed the same concepts as we did for out first clip. However we discovered several other options in which we could make our clip better in some cases such as adjusting the brightness and contrast for example.

Creativity - our group came up with something new and original by having our own original idea, but using ideas from existing clips such as adulthood for example. By doing this we managed to use the best techniques from a variety of films within a similar genre. If we had the same equipment as the professionals and the resources as well as the time, i think our film could have been vastly improved.

Research and Planning - we found that our main product was puzzled together using ancillary texts with the main piece of the puzzle as it were our original idea; pulling techniques and ideas from other texts. There is obviously room for improvement on the product.

Post-production - our audience feedback gave us the pros's and con's of our opening two minute clip. This was helpful as it shows what immediately stuck out in the audiences minds while watching the video. The con's were good as they allowed us to see where we can improve on the next piece of coursework in which we do. The pros's were also just as good as it shows what techniques we have used which were effective, therefore we can develop on them further making our next project even better.

Using the conventions from real media texts -

Audience Feedback

Below is our audience feedback from our class. We watched our video on the projector and then the members of the class said what they like and what they though could be improved. Our teacher also made a few comments.

Evaluation 7

below is our preliminary task:




Looking back at our preliminary task it is clear that we have progressed alot and improved/ expanded our knowledge, as a group this was our first time we had ever filmed and edited properly. We used very basic skills which we have now built on for our Opening Two Minutes only using the 180 degree rule, match on action, shot/reverse shot and high and low angles, whereas now we have expanded to nearly all types of camera angles and shots.
Editing has improved a huge amount also throughout the two tasks, starting with very basic continuity transitions, then into fade in, fade out, creative, fast and slow paced editing to create a mood in which the audience will enjoy or find beneficial whilst watching

As you can see above, both Over the Shoulder Shots are quite different, one from a level angle (basic) and the other slightly more creative and thought up to prove effective when representing social class.
The 180 degree rule is also an important rule you must consider when filming, if you film from the other side of this are the audience will be off put and likely to be dis-orientated. We had to be very careful when filming a conversation in both films as it is easy to step over this line without realising, resulting in a messy confusing scene, likely to put the viewer off.

In the screen grabs above you are able to see the difference and progress we have generally made on the creativity and thoughts behind the shots, using the birds eye view shot or in 'Brother 2 Another' a point of view shot, these both work in similar ways, a birds eye view shot helps the audience to get a general over view on what/where the character is doing/going, in this case going up the stairs. Whereas in 'Brother 2 Another' the point of view shot was used to allow the audience almost see the world through the characters eyes, in this case, experiencing, pain, shock and fright from the mugging, also helping the audience to feel involved in the story.

Close-ups are one of the standard shots used regularly with medium shots and long shots. Close-ups display the most detail, but they do not include the broader scene.
Close-ups are used in many ways, for many reasons. Close-ups are often used as cutaways from a more distant shot to show detail, such as characters' emotions, or some intricate activity with their hands. In this case an in depth sense of shock is made by the shot to highlight the issue of a brutal attack.

Evaluation 5

Annotation refer to genre conventions, use of music, similarities and other movies and what you have identified as the Unique Selling Point(USP)of our opening two minutes and imaginary film.

Evaluation 6

What have you learnt about technologies from the process of constructing this product?




We used many different tools and technologies and other media products/kit to help construct our final media product.



We used:



School/Home computers - To edit and upload/update new features onto our blogs.



School supplied camera and tape - We used these film and record our opening two minutes aswell as filming audience feedback and directors commentary.



Microphone - Extension microphone used for our opening two minutes allowing us to get a good quality of sound from the character outdoors.



Tripod - We relied on the tripod for many steady shots to enhance a better quality of filming.



Car - To travel to each different location safely and comftably. (It was freezing)



Ipod - This was used as a prop in our scene of William being mugged, to help illustrate wealth.



Wallet & Keys - This was used as a prop in our shot of expressing the materialistic goods in Williams house as he goes to pick up both items. (match on action)



Phone - This prop was used when William is first introduced showing the audience the contrast on how William has up to date technology at his finger tips.



Fruity Loops 8 Home Studio - This was used at home to construct a suitable soundtrack for our opening sequence.



Adobe - We used Adobe Premiere 8 to edit and construct our opening two minutes aswell as using Adobe photoshop to help put together our screen grabs and complete presentation.



Memory Stick - Using memory sticks as a back up was a good idea incase of any computer errors we all had a copy of our progress, fortunately we didn't have any computing saving errors. This was also useful from travelling information from home to school.



Blogger - We used blogspot blogging to present our research, planning, evaluation and final media product.



Youtube - Finally one of the most useful websites, youtube - we found that it was very helpful when constructing our research and if we needed to see how other openings were presented in a paticular fashion. It was also used for research and easy viewable videos to then evaluate for our research and planning, helping us finalise our genre and target audience.

Below are some pictures of me and some equipment we used:

Evaluation 4

Who would be the audience for your media product?




I believe the typical audience member for our media product would be anyone inbetween the age of 15-24 who likes getting involved with deep storylines which relate to an urban reality of a the diversity between lifestyles of teenagers.

This is Toby, he is 17 and is into graffiti art and bmxing he is most likely to shop at unique outlets such as 'Mash Clothing' in London, who support the youth of today and sell urban styled clothing brands, keeping up with what's new and fresh on the street. Toby is most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks are exactly what Toby lives for. Toby's favourite sort of TV programmes are going to be orientated around music such as; MTV and TMF channels, although he is likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'.



From this i am able to understand tobys likes and use them positively to help our film stand out to him. As Toby is keen on Music we could involve him and his social group with soundtracks to our film as did 'Adulthood' using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.



The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.